The Food cluster is a competent partner when it comes to building up regional networks and reinforcing value creation chains, in order to unlock the full potential of the Bavarian food industry. It’s not just the environment that benefits from local products – it’s also producers and consumers.
According to a survey, as many as 85% of German consumers prefer locally produced food. As a result, the interest in products which are “made in Bavaria” is now clearer than ever. We support local players by bringing them together with other producers and interest groups. This allows us to build up regional value creation chains or to further develop
existing ones. For example, logos are designed during workshops and marketing strategies are developed, trade fair presentations are prepared or specific further training courses are delivered. In short: everything that regional initiatives in Bavaria require for startup and further development.